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Retail media: it’s a new dawn for brandsBusiness

Retail media: it’s a new dawn for brands

Retail media is way more than just a buzzword in the advertising world. As online shopping popularity grew, retail media…
Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 3Marketing

Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 3

PPC trends are impacting the advertising industry and influencing the quality and relevance of ads displayed on various platforms. Here’s…
Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 2Marketing

Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 2

The PPC trends for 2023 are out and ready to boost a move in digital marketing. Here’s what you need…
Ad market: is it facing a stark reversal?Marketing

Ad market: is it facing a stark reversal?

Ad-market is constantly evolving. As a result, it faces many challenges that we should be aware of. Keep reading to…
Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 1Marketing

Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 1

The PPC trends for 2023 are out and ready to boost a move in digital marketing. Here’s what you need…
Agile marketing: how to stay ahead of the curveMarketing

Agile marketing: how to stay ahead of the curve

Agile marketing is a hot topic. But do you know what it is and how it is changing businesses? Find…
GA4: Fasten your seat belts, the takeover is hereTechnology

GA4: Fasten your seat belts, the takeover is here

Google Analytics 4 (GA4) is on the move. The present platform as we know it, Universal Analytics (UA), will stop
Video advertising: wave your hellos to the futureMarketing

Video advertising: wave your hellos to the future

The future of video advertising is already here and it’s called Connected TV. Here’s what you must know and why…
Data-driven information and creativity: happy ever after?Technology

Data-driven information and creativity: happy ever after?

Despite their differences, data-driven and creative talent are committed to work together. Discover how to take advantage of it.
Capturing the essence of design thinkingBusiness

Capturing the essence of design thinking

Design Thinking is for everyone. If you doubt it, learn here what it consists of and how it can help…