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Deep understanding: the importance of customer dataBusiness

Deep understanding: the importance of customer data

New strategies and experiences reinforce the advantages of knowing and understanding customer data. Like always, we aim to bring you
The need for speed: why website speed ​​on mobile is essentialMarketing

The need for speed: why website speed ​​on mobile is essential

Website speed on mobile revalidates the expression: “Time is money”. At Digital Affair, we couldn’t agree more. Milliseconds Make Millions:
What is ETL: pure magic behind dataTechnology

What is ETL: pure magic behind data

You must be wondering about the meaning of ETL. So, what is ETL? It might sound like some sort of
Going international through successful partnerships: the case of MOMarketing

Going international through successful partnerships: the case of MO

When a partnership works, the benefits can exceed expectations. Today, we bring you the best example we could, featuring MO.
How should CEOs measure the impact of Digital?Business

How should CEOs measure the impact of Digital?

As digital transition accelerates across the world, CEOs face an increasing challenge in quantifying their digital initiatives’ bottom-line impact. How
Competitive assessment: finding the open opportunityBusiness

Competitive assessment: finding the open opportunity

One of the most intriguing questions in brand strategy development is how we are going to deal with the competition
User-generated content: cheap and effective?! Yes, please!Marketing

User-generated content: cheap and effective?! Yes, please!

User-generated content (UGC for short). These are the words you must add to your marketing strategy if you’re not doing
Facebook Ads vs boosted posts: which one for the win?Marketing

Facebook Ads vs boosted posts: which one for the win?

Facebook Ads vs boosted posts. For those considering advertising on social media, this is probably one of the major doubts
Stakeholder segmentation is key to business success in digital ageMarketing

Stakeholder segmentation is key to business success in digital age

The core of brand management is understanding customer and uncovering insights that allow you to position your brand successfully. A strong
Clubhouse. Read this if you have FOMOMarketing

Clubhouse. Read this if you have FOMO

We all know the hype that a new social media platform gets when it enters the market. But is Clubhouse’s hype