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Hit the gas: here are the rules to drive online and offline trafficMarketing

Hit the gas: here are the rules to drive online and offline traffic

Would a car without an engine work? Exactly, it wouldn’t! Because in every technology there must be an engine/core to
Data-driven marketing: your best friend!Marketing

Data-driven marketing: your best friend!

Being this far in the pandemic stage, we can assure you that precision is key. Marketers are rethinking their data
Tracking cookies: the beginning of a new eraMarketing

Tracking cookies: the beginning of a new era

With the end of tracking cookies, new tools are making their way to guarantee the effectiveness for marketers.
AI in digital marketing: yep, it’s happening!Marketing

AI in digital marketing: yep, it’s happening!

Artificial Intelligence (AI) in digital marketing is now a thing. Yes, it’s happening. And it’s going down (pretty) fast.  There’s
The importance of creativity and strategy in the digital eraMarketing

The importance of creativity and strategy in the digital era

In the competitive and unpredictable world we live in, differentiation is key, even though increasingly difficult to achieve. The success
The need for speed: why website speed ​​on mobile is essentialMarketing

The need for speed: why website speed ​​on mobile is essential

Website speed on mobile revalidates the expression: “Time is money”. At Digital Affair, we couldn’t agree more. Milliseconds Make Millions:
Going international through successful partnerships: the case of MOMarketing

Going international through successful partnerships: the case of MO

When a partnership works, the benefits can exceed expectations. Today, we bring you the best example we could, featuring MO.
User-generated content: cheap and effective?! Yes, please!Marketing

User-generated content: cheap and effective?! Yes, please!

User-generated content (UGC for short). These are the words you must add to your marketing strategy if you’re not doing
Facebook Ads vs boosted posts: which one for the win?Marketing

Facebook Ads vs boosted posts: which one for the win?

Facebook Ads vs boosted posts. For those considering advertising on social media, this is probably one of the major doubts
Stakeholder segmentation is key to business success in digital ageMarketing

Stakeholder segmentation is key to business success in digital age

The core of brand management is understanding customer and uncovering insights that allow you to position your brand successfully. A strong