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User-generated content: cheap and effective?! Yes, please!Marketing

User-generated content: cheap and effective?! Yes, please!

User-generated content (UGC for short). These are the words you must add to your marketing strategy if you’re not doing
Facebook Ads vs boosted posts: which one for the win?Marketing

Facebook Ads vs boosted posts: which one for the win?

Facebook Ads vs boosted posts. For those considering advertising on social media, this is probably one of the major doubts
Stakeholder segmentation is key to business success in digital ageMarketing

Stakeholder segmentation is key to business success in digital age

The core of brand management is understanding customer and uncovering insights that allow you to position your brand successfully. A strong
Clubhouse. Read this if you have FOMOMarketing

Clubhouse. Read this if you have FOMO

We all know the hype that a new social media platform gets when it enters the market. But is Clubhouse’s hype
Live streaming for business: get down to it, now!Marketing

Live streaming for business: get down to it, now!

Live streaming for business is way past a possibility or an opportunity. It is now a reality! And there are
TikTok for business: should you stay or should you go?Marketing

TikTok for business: should you stay or should you go?

By now, TikTok doesn’t need any kind of introduction. Since its arrival, it took the digital world by storm, and
Shoppable videos: the rise of video commerceMarketing

Shoppable videos: the rise of video commerce

Shoppable videos are becoming an ever-growing force. Some might say these are the future of video marketing and one of
The ugly truth about being a social media managerMarketing

The ugly truth about being a social media manager

Much more than a job, being a social media manager is a lifestyle. Managing social media cannot fit within a
Today’s CMO: transforming the role to be ready for what’s nextMarketing

Today’s CMO: transforming the role to be ready for what’s next

If there’s a role that has become more complex over the last few months, it’s the one of the CMO.
Email marketing isn’t dead, but maybe your strategy is…Marketing

Email marketing isn’t dead, but maybe your strategy is…

Sorry for these harsh words, but someone had to say it. Yes, there are many new kids on the block