User-generated content (UGC for short). These are the words you must add to your marketing strategy if you’re not doing
Facebook Ads vs boosted posts. For those considering advertising on social media, this is probably one of the major doubts
The core of brand management is understanding customer and uncovering insights that allow you to position your brand successfully. A strong
By now, TikTok doesn’t need any kind of introduction. Since its arrival, it took the digital world by storm, and
If there’s a role that has become more complex over the last few months, it’s the one of the CMO.
Sorry for these harsh words, but someone had to say it. Yes, there are many new kids on the block