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TikTok for business: should you stay or should you go?Marketing

TikTok for business: should you stay or should you go?

While many have been taking the most out of it, others question whether it’s good to use TikTok for business…
Google Analytics 4: the latest boost for analytics insightsTechnology

Google Analytics 4: the latest boost for analytics insights

Get to know the latest update for Google Analytics, provided with new powerful tools for marketers. An in-depth look at…
Shoppable videos: the rise of video commerceMarketing

Shoppable videos: the rise of video commerce

Video commerce has been on the spot thanks to social media. Here’s what you need to know about shoppable videos…
The ugly truth about being a social media managerMarketing

The ugly truth about being a social media manager

Social media managers are in the burnout zone, working around the clock, multitasking and handling massive amounts of pressure.
Today’s CMO: transforming the role to be ready for what’s nextMarketing

Today’s CMO: transforming the role to be ready for what’s next

Even before the onset of this year’s twin health and economic crises, the role of the chief marketing officer had…
Unbundling the cloud with the intelligent edgeTechnology

Unbundling the cloud with the intelligent edge

How edge computing, AI, and advanced connectivity are enabling enterprises to become more responsive to a fast-moving world.