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User-generated content: cheap and effective?! Yes, please!Marketing

User-generated content: cheap and effective?! Yes, please!

User-generated content (UGC for short). These are the words you must add to your marketing strategy if you’re not doing
Facebook Ads vs boosted posts: which one for the win?Marketing

Facebook Ads vs boosted posts: which one for the win?

Facebook Ads vs boosted posts. For those considering advertising on social media, this is probably one of the major doubts
Live streaming for business: get down to it, now!Marketing

Live streaming for business: get down to it, now!

Live streaming for business is way past a possibility or an opportunity. It is now a reality! And there are
TikTok for business: should you stay or should you go?Marketing

TikTok for business: should you stay or should you go?

By now, TikTok doesn’t need any kind of introduction. Since its arrival, it took the digital world by storm, and
Google Analytics 4: the latest boost for analytics insights Technology

Google Analytics 4: the latest boost for analytics insights 

Just last October (on the 14th), Google announced the full release of the fourth version of Google Analytics. Aptly named
Shoppable videos: the rise of video commerceMarketing

Shoppable videos: the rise of video commerce

Shoppable videos are becoming an ever-growing force. Some might say these are the future of video marketing and one of
Gender bias in artificial intelligence: what is going on?Technology

Gender bias in artificial intelligence: what is going on?

Have you ever thought on gender approach when concerning artificial intelligence? Well, recently gender bias in artificial intelligence (AI) has
The end of cookies: what does it mean and what comes nextTechnology

The end of cookies: what does it mean and what comes next

The end of cookies is near. This might sound like some sort of apocalyptic announcement, but not quite that. Although,
How to overcome remote work challengesBusiness

How to overcome remote work challenges

Remote work is not new. It has been around for years, but due to the COVID-19 pandemic, it’s on the