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How should CEOs measure the impact of Digital?Business

How should CEOs measure the impact of Digital?

As one of the main representatives of a company (if not the most important), CEOs have a determining role in…
Competitive assessment: finding the open opportunityBusiness

Competitive assessment: finding the open opportunity

Knowing how to use Competitive Assessment can bring you a lot of benefits. Stay with Digital Affair on this one,…
User-generated content: cheap and effective?! Yes, please!Marketing

User-generated content: cheap and effective?! Yes, please!

Have you ever considered how can your business benefit from user-generated content (UGC) on your business?! If not, you should.…