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How should CEOs measure the impact of Digital?Business

How should CEOs measure the impact of Digital?

As digital transition accelerates across the world, CEOs face an increasing challenge in quantifying their digital initiatives’ bottom-line impact. How
Are current marketing trends wicked or virtuous?Marketing

Are current marketing trends wicked or virtuous?

Every year, discussing marketing trends is as common as putting a little extra in your stocking, yet, this year, it’s