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Stakeholder segmentation is key to business success in digital ageMarketing

Stakeholder segmentation is key to business success in digital age

The core of brand management is understanding customer and uncovering insights that allow you to position your brand successfully. A strong
Why marketing and sales should lead your CSR activitiesMarketing

Why marketing and sales should lead your CSR activities

Corporate social responsibility (CSR), typically the purview of the PR department, usually focuses on company reputation and positive press coverage