Most Viewed

Latest News

Electrifying data: the power behind first-party dataBusiness

Electrifying data: the power behind first-party data

First-data party is now on the stand and it is vital to understand the true power behind it. Here’s what…
Customer Experience: The ReinventionTechnology

Customer Experience: The Reinvention

Improving client experience online is a best practice. Both sides win, the client and the company that’s behind it.
Hit the gas: here are the rules to drive online and offline trafficMarketing

Hit the gas: here are the rules to drive online and offline traffic

Online and offline traffic must be a priority for retailers to maintain a healthy business and increase sales. Here’s why!
Going international through successful partnerships: the case of MOMarketing

Going international through successful partnerships: the case of MO

Mo, the Portuguese textile brand, teamed up with Google to reach for business growth in all markets, especially international ones.
Today’s CMO: transforming the role to be ready for what’s nextMarketing

Today’s CMO: transforming the role to be ready for what’s next

Even before the onset of this year’s twin health and economic crises, the role of the chief marketing officer had…
New research shows automation can make ads more meaningful, not lessMarketing

New research shows automation can make ads more meaningful, not less

Automation can make ads more meaningful, in real time, at scale. In this article, Katie Herskovitz, Google ads research &…