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Google Analytics 4: the latest boost for analytics insightsTechnology

Google Analytics 4: the latest boost for analytics insights

Get to know the latest update for Google Analytics, provided with new powerful tools for marketers. An in-depth look at…
Shoppable videos: the rise of video commerceMarketing

Shoppable videos: the rise of video commerce

Video commerce has been on the spot thanks to social media. Here’s what you need to know about shoppable videos…
The ugly truth about being a social media managerMarketing

The ugly truth about being a social media manager

Social media managers are in the burnout zone, working around the clock, multitasking and handling massive amounts of pressure.
Today’s CMO: transforming the role to be ready for what’s nextMarketing

Today’s CMO: transforming the role to be ready for what’s next

Even before the onset of this year’s twin health and economic crises, the role of the chief marketing officer had…
Unbundling the cloud with the intelligent edgeTechnology

Unbundling the cloud with the intelligent edge

How edge computing, AI, and advanced connectivity are enabling enterprises to become more responsive to a fast-moving world.
Email marketing isn’t dead, but maybe your strategy is…Marketing

Email marketing isn’t dead, but maybe your strategy is…

Is email marketing dead? Maybe the problem isn’t the email channel itself, but whether the message is rightly conveyed in…
The future of blockchain: a brave new world beyond bitcoinTechnology

The future of blockchain: a brave new world beyond bitcoin

We never heard so much about blockchain. But is it only a buzzword? Let’s explore this technology advantages and its…
Miss Fatima’s coffee and data intelligenceBusiness

Miss Fatima’s coffee and data intelligence

Talent data intelligence. The metrics, triggers and insights that really matter in a time when talents come and go at…
Digital innovation strategy: a purposeful approachBusiness

Digital innovation strategy: a purposeful approach

Learn more about the three business objectives that should underlie your digital innovation strategy.
Restarting from peeling the onion: a human-centric approachMarketing

Restarting from peeling the onion: a human-centric approach

The key to success is to ask ourselves the right question: How much are we peeling the onion? A human-centric…