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How should CEOs measure the impact of Digital?Business

How should CEOs measure the impact of Digital?

As one of the main representatives of a company (if not the most important), CEOs have a determining role in…
Competitive assessment: finding the open opportunityBusiness

Competitive assessment: finding the open opportunity

Knowing how to use Competitive Assessment can bring you a lot of benefits. Stay with Digital Affair on this one,…
User-generated content: cheap and effective?! Yes, please!Marketing

User-generated content: cheap and effective?! Yes, please!

Have you ever considered how can your business benefit from user-generated content (UGC) on your business?! If not, you should.…
Facebook Ads vs boosted posts: which one for the win?Marketing

Facebook Ads vs boosted posts: which one for the win?

The duel of the moment: Facebook Ads vs boosted posts. Find the difference between them and which works better for…
Stakeholder segmentation is key to business success in digital ageMarketing

Stakeholder segmentation is key to business success in digital age

Stakeholder segmentation and targeting is key to stakeholder management and business success. This is what you need to know.
Clubhouse. Read this if you have FOMOMarketing

Clubhouse. Read this if you have FOMO

We all know the hype that a new social media platform gets when it enters the market. But is Clubhouse’s…
Live streaming for business: get down to it, now!Marketing

Live streaming for business: get down to it, now!

Live streaming has been booming and it’s already a key trend. So, here’s why live streaming for business is something…
TikTok for business: should you stay or should you go?Marketing

TikTok for business: should you stay or should you go?

While many have been taking the most out of it, others question whether it’s good to use TikTok for business…
Google Analytics 4: the latest boost for analytics insightsTechnology

Google Analytics 4: the latest boost for analytics insights

Get to know the latest update for Google Analytics, provided with new powerful tools for marketers. An in-depth look at…
Shoppable videos: the rise of video commerceMarketing

Shoppable videos: the rise of video commerce

Video commerce has been on the spot thanks to social media. Here’s what you need to know about shoppable videos…