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AI in digital marketing: yep, it’s happening!Marketing

AI in digital marketing: yep, it’s happening!

AI keeps advancing and it’s playing a key role in marketing strategies. Just keep reading and find out the impact…
The importance of creativity and strategy in the digital eraMarketing

The importance of creativity and strategy in the digital era

The potential of digital marketing is none other than gigantic. We bring you the magic formula: creativity and strategy (featuring…
Peak season: a guide to survive and to thriveBusiness

Peak season: a guide to survive and to thrive

Digital Affair brings you the complete guide on how to prepare for Peak Season. The most important key? Advance preparation.
Black Friday Madness: how we make the most of itBusiness

Black Friday Madness: how we make the most of it

Black Friday season is definitely a challenging one! Gonçalo Henriques, founder of Heel Tread, tells us how to prepare for…
Time of change: five tech trends for 2021Technology

Time of change: five tech trends for 2021

For those who are still wondering: the new era of tech innovation has definitely arrived with the pandemic. Discover 5…
The importance of five-nines availabilityTechnology

The importance of five-nines availability

Companies are demanding that service providers offer five-nines availability. Learn how to deploy AIOps to improve application availability.
Deep understanding: the importance of customer dataBusiness

Deep understanding: the importance of customer data

New strategies and experiences reinforce the advantages of knowing and understanding customer data. Like always, we aim to bring you
The need for speed: why website speed ​​on mobile is essentialMarketing

The need for speed: why website speed ​​on mobile is essential

Website speed on mobile revalidates the expression: “Time is money”. The proof relies on a study developed by Deloitte.
What is ETL: pure magic behind dataTechnology

What is ETL: pure magic behind data

Mark these three letters: ETL. For those working with loads of data, this is the go-to solution to handle a…
Going international through successful partnerships: the case of MOMarketing

Going international through successful partnerships: the case of MO

Mo, the Portuguese textile brand, teamed up with Google to reach for business growth in all markets, especially international ones.