Much more than a job, being a social media manager is a lifestyle. Managing social media cannot fit within a

If there’s a role that has become more complex over the last few months, it’s the one of the CMO.

Sorry for these harsh words, but someone had to say it. Yes, there are many new kids on the block

Many companies have lost their compass during this pandemic. The key to find the direction to success is to ask

In my opinion, the integration of traditional and digital marketing should be analyzed from the perspective of the evolution of

Have you ever stopped to think about what motivated you to purchase those joggers you now love? Was it motivated

Corporate social responsibility (CSR), typically the purview of the PR department, usually focuses on company reputation and positive press coverage

Every year, discussing marketing trends is as common as putting a little extra in your stocking, yet, this year, it’s

While marketers understand that personalisation is key, for most of them personalisation at scale is an issue. One of the