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Facebook Ads vs boosted posts: which one for the win?Marketing

Facebook Ads vs boosted posts: which one for the win?

The duel of the moment: Facebook Ads vs boosted posts. Find the difference between them and which works better for…
Stakeholder segmentation is key to business success in digital ageMarketing

Stakeholder segmentation is key to business success in digital age

Stakeholder segmentation and targeting is key to stakeholder management and business success. This is what you need to know.
Clubhouse. Read this if you have FOMOMarketing

Clubhouse. Read this if you have FOMO

We all know the hype that a new social media platform gets when it enters the market. But is Clubhouse’s…
Live streaming for business: get down to it, now!Marketing

Live streaming for business: get down to it, now!

Live streaming has been booming and it’s already a key trend. So, here’s why live streaming for business is something…
TikTok for business: should you stay or should you go?Marketing

TikTok for business: should you stay or should you go?

While many have been taking the most out of it, others question whether it’s good to use TikTok for business…
Shoppable videos: the rise of video commerceMarketing

Shoppable videos: the rise of video commerce

Video commerce has been on the spot thanks to social media. Here’s what you need to know about shoppable videos…
The ugly truth about being a social media managerMarketing

The ugly truth about being a social media manager

Social media managers are in the burnout zone, working around the clock, multitasking and handling massive amounts of pressure.
Today’s CMO: transforming the role to be ready for what’s nextMarketing

Today’s CMO: transforming the role to be ready for what’s next

Even before the onset of this year’s twin health and economic crises, the role of the chief marketing officer had…
Email marketing isn’t dead, but maybe your strategy is…Marketing

Email marketing isn’t dead, but maybe your strategy is…

Is email marketing dead? Maybe the problem isn’t the email channel itself, but whether the message is rightly conveyed in…
Restarting from peeling the onion: a human-centric approachMarketing

Restarting from peeling the onion: a human-centric approach

The key to success is to ask ourselves the right question: How much are we peeling the onion? A human-centric…