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Master the integration of traditional and digital marketingMarketing

Master the integration of traditional and digital marketing

Learn about integrating traditional and digital marketing to improve the customer’s journey and create value for both customer and company.
How consumer buying behavior is changing and how to keep upMarketing

How consumer buying behavior is changing and how to keep up

Figuring out consumer buying behavior is very complex. This is what you should keep in mind to keep up with…
Why marketing and sales should lead your CSR activitiesMarketing

Why marketing and sales should lead your CSR activities

The importance of having a more strategic management approach to CSR and why Marketing and Sales should take the lead…
Are current marketing trends wicked or virtuous?Marketing

Are current marketing trends wicked or virtuous?

As we reach the end of the most eccentric year of our lives, it becomes exceedingly more vital to check…
New research shows automation can make ads more meaningful, not lessMarketing

New research shows automation can make ads more meaningful, not less

Automation can make ads more meaningful, in real time, at scale. In this article, Katie Herskovitz, Google ads research &…