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Social commerce: how to stay on top of the gameBusiness

Social commerce: how to stay on top of the game

Social commerce is poised for a rapid growth. Find out how it is reshaping the business landscape and how to…
TikTok Shop: Come on In, We’re Open!Marketing

TikTok Shop: Come on In, We’re Open!

TikTok has officially launched TikTok Shop, allowing users to find and buy products inside the platform. Know how it works…
Artificial Intelligence vs Human Intelligence: is it a war or a collab?Technology

Artificial Intelligence vs Human Intelligence: is it a war or a collab?

Artificial Intelligence vs Human Intelligence is an ongoing and endless debate. Keep reading to find how they are evolving.
TikTok Creators: How Are They Shaping Consumers’ Lifestyles?Marketing

TikTok Creators: How Are They Shaping Consumers’ Lifestyles?

In the vast realm of digital influence, who truly holds the reins of power? TikTok creators are shaping consumer lifestyles.…
Test and learn approach: unlocking long-term successBusiness

Test and learn approach: unlocking long-term success

Looking for new ways to improve the performance of your team and business? Discover how test and learn approach is…
Unveiling the Hidden Dangers: Tackling Data Bias and Ethical Challenges in AnalyticsTechnology

Unveiling the Hidden Dangers: Tackling Data Bias and Ethical Challenges in Analytics

While machines don’t have feelings or biases, they learn from the data provided by imperfect humans. Learn more about data…
Generative AI: Revolutionizing Customer-Centric Marketing Strategies and Customer ServiceTechnology

Generative AI: Revolutionizing Customer-Centric Marketing Strategies and Customer Service

Unlike traditional AI, which focuses on analyzing existing data, generative AI has the power to create entirely new data, including
YouTube shorts: deep diving into this new era of videosBusiness

YouTube shorts: deep diving into this new era of videos

YouTube Shorts are not mere competitors of Instagram Reels or TikTok. They are carving their own path influencing brands and…
In-game advertising: The “game” Marketers should be playingMarketing

In-game advertising: The “game” Marketers should be playing

Dive into the dynamic world of in-game advertising, where innovation meets engagement. Discover how you can stay at the top…
AI: The new maestro in customer journey landscapeTechnology

AI: The new maestro in customer journey landscape

AI tools can help you with segmentation and the orchestration of your customer journey. Discover here how it is possible!