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Marketing Technology Stack: Instruction ManualMarketing

Marketing Technology Stack: Instruction Manual

Explore the essential marketing technology stack that empowers companies to connect, engage, and analyze data for effective campaigns and maximum…
Retail media: it’s a new dawn for brandsBusiness

Retail media: it’s a new dawn for brands

Retail media is way more than just a buzzword in the advertising world. As online shopping popularity grew, retail media…
Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 3Marketing

Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 3

PPC trends are impacting the advertising industry and influencing the quality and relevance of ads displayed on various platforms. Here’s…
Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 2Marketing

Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 2

The PPC trends for 2023 are out and ready to boost a move in digital marketing. Here’s what you need…
Ad market: is it facing a stark reversal?Marketing

Ad market: is it facing a stark reversal?

Ad-market is constantly evolving. As a result, it faces many challenges that we should be aware of. Keep reading to…
Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 1Marketing

Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 1

The PPC trends for 2023 are out and ready to boost a move in digital marketing. Here’s what you need…
Agile marketing: how to stay ahead of the curveMarketing

Agile marketing: how to stay ahead of the curve

Agile marketing is a hot topic. But do you know what it is and how it is changing businesses? Find…
GA4: Fasten your seat belts, the takeover is hereTechnology

GA4: Fasten your seat belts, the takeover is here

Google Analytics 4 (GA4) is on the move. The present platform as we know it, will stop collecting data and…
Video advertising: wave your hellos to the futureMarketing

Video advertising: wave your hellos to the future

The future of video advertising is already here and it’s called Connected TV. Here’s what you must know and why…
Data-driven information and creativity: happy ever after?Technology

Data-driven information and creativity: happy ever after?

Despite their differences, data-driven and creative talent are committed to work together. Discover how to take advantage of it.