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The need for speed: why website speed ​​on mobile is essentialMarketing

The need for speed: why website speed ​​on mobile is essential

Website speed on mobile revalidates the expression: “Time is money”. The proof relies on a study developed by Deloitte.
What is ETL: pure magic behind dataTechnology

What is ETL: pure magic behind data

Mark these three letters: ETL. For those working with loads of data, this is the go-to solution to handle a…
Going international through successful partnerships: the case of MOMarketing

Going international through successful partnerships: the case of MO

Mo, the Portuguese textile brand, teamed up with Google to reach for business growth in all markets, especially international ones.
How should CEOs measure the impact of Digital?Business

How should CEOs measure the impact of Digital?

As one of the main representatives of a company (if not the most important), CEOs have a determining role in…
Competitive assessment: finding the open opportunityBusiness

Competitive assessment: finding the open opportunity

Knowing how to use Competitive Assessment can bring you a lot of benefits. Stay with Digital Affair on this one,…
User-generated content: cheap and effective?! Yes, please!Marketing

User-generated content: cheap and effective?! Yes, please!

Have you ever considered how can your business benefit from user-generated content (UGC) on your business?! If not, you should.…
Facebook Ads vs boosted posts: which one for the win?Marketing

Facebook Ads vs boosted posts: which one for the win?

The duel of the moment: Facebook Ads vs boosted posts. Find the difference between them and which works better for…
Stakeholder segmentation is key to business success in digital ageMarketing

Stakeholder segmentation is key to business success in digital age

Stakeholder segmentation and targeting is key to stakeholder management and business success. This is what you need to know.
Clubhouse. Read this if you have FOMOMarketing

Clubhouse. Read this if you have FOMO

We all know the hype that a new social media platform gets when it enters the market. But is Clubhouse’s…
Live streaming for business: get down to it, now!Marketing

Live streaming for business: get down to it, now!

Live streaming has been booming and it’s already a key trend. So, here’s why live streaming for business is something…