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Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 1Marketing

Top PPC Trends in 2023: From AI Evolution to Enhanced Data – Part 1

The PPC trends for 2023 are out and ready to boost a move in digital marketing. Here’s what you need…
Agile marketing: how to stay ahead of the curveMarketing

Agile marketing: how to stay ahead of the curve

Agile marketing is a hot topic. But do you know what it is and how it is changing businesses? Find…
Video advertising: wave your hellos to the futureMarketing

Video advertising: wave your hellos to the future

The future of video advertising is already here and it’s called Connected TV. Here’s what you must know and why…
Hit the gas: here are the rules to drive online and offline trafficMarketing

Hit the gas: here are the rules to drive online and offline traffic

Online and offline traffic must be a priority for retailers to maintain a healthy business and increase sales. Here’s why!
Data-driven marketing: your best friend!Marketing

Data-driven marketing: your best friend!

Marketers are rethinking their data and tech strategies, and that’s where data-driven marketing will play a big part!
Tracking cookies: the beginning of a new eraMarketing

Tracking cookies: the beginning of a new era

With the end of tracking cookies, new tools are making their way to guarantee the effectiveness for marketers.
AI in digital marketing: yep, it’s happening!Marketing

AI in digital marketing: yep, it’s happening!

AI keeps advancing and it’s playing a key role in marketing strategies. Just keep reading and find out the impact…
The importance of creativity and strategy in the digital eraMarketing

The importance of creativity and strategy in the digital era

The potential of digital marketing is none other than gigantic. We bring you the magic formula: creativity and strategy (featuring…
The need for speed: why website speed ​​on mobile is essentialMarketing

The need for speed: why website speed ​​on mobile is essential

Website speed on mobile revalidates the expression: “Time is money”. The proof relies on a study developed by Deloitte.
Going international through successful partnerships: the case of MOMarketing

Going international through successful partnerships: the case of MO

Mo, the Portuguese textile brand, teamed up with Google to reach for business growth in all markets, especially international ones.