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How should CEOs measure the impact of Digital?Business

How should CEOs measure the impact of Digital?

As digital transition accelerates across the world, CEOs face an increasing challenge in quantifying their digital initiatives’ bottom-line impact. How
Miss Fatima’s coffee and data intelligenceBusiness

Miss Fatima’s coffee and data intelligence

At my first job, there was a lady who prepared coffee. Every morning, for 3 years, Miss Fatima welcomed me
Digital innovation strategy: a purposeful approachBusiness

Digital innovation strategy: a purposeful approach

Digital. Innovation. Strategy. Three buzzwords that are so broad and catch-all on their own, put together they are pretty much
Restarting from peeling the onion: a human-centric approachMarketing

Restarting from peeling the onion: a human-centric approach

Many companies have lost their compass during this pandemic. The key to find the direction to success is to ask
Master the integration of traditional and digital marketingMarketing

Master the integration of traditional and digital marketing

In my opinion, the integration of traditional and digital marketing should be analyzed from the perspective of the evolution of
How consumer buying behavior is changing and how to keep upMarketing

How consumer buying behavior is changing and how to keep up

Have you ever stopped to think about what motivated you to purchase those joggers you now love? Was it motivated
9 (e)commerce trends to watch out for in 2021Business

9 (e)commerce trends to watch out for in 2021

9 commerce trends that will impact your business As I mentioned in a previous post about the future of commerce,
The future of commerce in 2021Business

The future of commerce in 2021

As some of you may know, I’ve worked for decades in the shopping mall and department stores industry, leading physical
Why marketing and sales should lead your CSR activitiesMarketing

Why marketing and sales should lead your CSR activities

Corporate social responsibility (CSR), typically the purview of the PR department, usually focuses on company reputation and positive press coverage
Meaningful impactsBusiness

Meaningful impacts

We are here for so much more than just selling. It was on a warm summer night, in a far