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Master the integration of traditional and digital marketingMarketing

Master the integration of traditional and digital marketing

Learn about integrating traditional and digital marketing to improve the customer’s journey and create value for both customer and company.
How consumer buying behavior is changing and how to keep upMarketing

How consumer buying behavior is changing and how to keep up

Figuring out consumer buying behavior is very complex. This is what you should keep in mind to keep up with…
9 (e)commerce trends to watch out for in 2021Business

9 (e)commerce trends to watch out for in 2021

2021 is one of the last real chances to jump ahead. Let’s take a look at the commerce trends and…
The future of commerce in 2021Business

The future of commerce in 2021

There is no going back to the old normal. It’s time to face a new normal and prepare for the…
Why marketing and sales should lead your CSR activitiesMarketing

Why marketing and sales should lead your CSR activities

The importance of having a more strategic management approach to CSR and why Marketing and Sales should take the lead…
Meaningful impactsBusiness

Meaningful impacts

From the very beginning, we decided that everything would be built to generate meaningful impacts. Welcome to The Digital Affair.
Best time ever for Digital Transformation. 8 tips to thrive on itBusiness

Best time ever for Digital Transformation. 8 tips to thrive on it

There has never been a better time for Digital Transformation. Eight tips to thrive on it and kick-start the post-pandemic…
Are current marketing trends wicked or virtuous?Marketing

Are current marketing trends wicked or virtuous?

As we reach the end of the most eccentric year of our lives, it becomes exceedingly more vital to check…
Why Salesforce is a key tool for sales and marketing teamsTechnology

Why Salesforce is a key tool for sales and marketing teams

Learn why Salesforce is considered the world’s number one Customer Relationship Management for growing businesses.